Everything happens for a good reason

The Brand Story

Back in the 1980s, my family received generous donations and small handwritten notes containing well wishes through a newspaper fund raising campaign for my mum’s medical expenses. I vividly remember some of the old and tattered notes from strangers. We ended up with double the amount that was needed, and my parents used the surplus donations to support other patients.
This was a valuable experience about Paying-it-forward, about showing random kindness and integrity – about doing the right thing even when no one is watching…
We are blessed with a comfortable life now. Because I was lifted by acts of kindness that I could not pay back, I have made it my mission to inspire others to pay it forward and bring out the best of themselves with Kindness.

Small gestures can make a huge impact.

With You, I Believe We Can Do More.

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